The goal of Tech50+ is to provide product reviews and industry news and analysis through the eyes of our audience. Tech50+’s content is targeted to a tech-savvy 50+ audience that has not lost its passion for technology, but has lost some of its eyesight, manual dexterity, hearing, but mostly it’s lost the patience to deal with stuff that doesn’t work right.
Although the 80 million-strong baby boomer generation is largely ignored by today’s major tech companies, these are consumers with great interest and purchasing power when it comes to technology. After all, this is the generation that founded Apple, invented the PC, and brought about the digital revolution. Boomers will turn to Tech50+ because we fulfill the needs of this underserved, tech-savvy 50+ generation and look at technology through their eyes.
AARP CEO Jo Ann Jenkins, March 2016: “The 106 million people age fifty and older comprise a Longevity Economy that accounts for over $7.1 trillion in annual economic activity. By 2032 that number is expected to rise to over $13.5 trillion.”